Screw Guru-style Copywriting, Do This Instead…
Thursday, January 24th, 2008If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!First, there was the “mini-site,” the online version of the sales letter.
Copywriting wasn’t just important on these traditional mini-sites…
…great copywriting was CRUCIAL.
Then came the pop-ups, pop-ins, slide-ins, pop-unders, pop-overs and other website pastry…
…all meant to grab attention.
I [...]











