First, there was the “mini-site,” the online version of the sales letter. Copywriting wasn’t just important on these traditional mini-sites… …great copywriting was CRUCIAL. Then came the pop-ups, pop-ins, slide-ins, pop-unders, pop-overs and other website pastry… …all meant to grab attention. I think you know how visitors feel about those things these days… ~~yawn~~ Then there was audio. Depending on how high your visitor’s speakers were set, unexpected audio could scare the #$%^&* out of him. Not a good way [ Read More ]
Suppose you had to triple your conversion rate in exactly 30 minutes, or you would die. Could you do it?? You could if you read my last email. If you missed it, let me recap… You’ve no doubt heard of John Reese. John is known for testing EVERYTHING online. He took a site that was performing well, SHORTENED the sales letter, and ADDED video. His sales immediately TRIPLED! Then he did the same thing to the rest of his sites. [ Read More ]
Online Video Made Brain Dead Simple Video… …commands attention …motivates …entertains …moves people to action …and just plain SELLS more product… …so why aren’t YOU putting video on all of your sites? Probably because it’s been a real pain in the posterior… –Video files are HUGE, difficult to work with, and can take forever for your visitors to download… –If you find a way to shrink the videos, you’ll almost certainly sacrifice quality… –Visitors have to leave your site to [ Read More ]
For the last two days I’ve written to you about Easy Web Videos… …the fastest, easiest way to put video on your websites EVER… Easy Web Videos It’s no surprise to me that MANY people are grabbing this indispensable tool, especially after reading how John Reese recently TRIPLED the conversion rate on one of his already high-performing sites by SHORTENING the sales letter and adding video. But I know of at least one person who STILL is skeptical that simply [ Read More ]
